Cookie Policy

Last Updated: June 27, 2026

1. About This Cookie Policy

Costa Vida is committed to being transparent about how we collect and use data related to your interactions with our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, the types of cookies we deploy on our website, and how you can manage your cookie preferences.

This policy applies to all pages and services available through mexicancostavida.click and should be read alongside our Privacy Policy and Terms of Service. By accessing or using our website, you acknowledge that you have read and understood this Cookie Policy.

We periodically update this Cookie Policy to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page regularly to stay informed about our use of cookies.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, smartphone, tablet, or other internet-enabled device) when you visit a website. They are widely used by website owners to make their websites work more efficiently, as well as to provide reporting information and deliver a more personalized experience to users.

Cookies set by the website owner (in this case, Costa Vida) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.

Cookies generally do not contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Cookies cannot install programs on your device or transmit viruses.

2.1 How Do Cookies Work?

When you visit our website for the first time, your browser downloads cookies from our server and stores them on your device. On your subsequent visits, your browser sends these stored cookies back to our server, allowing the website to recognize you and remember your preferences and previous actions.

Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie remains on your device after you close your browser, for a duration specified within the cookie. A session cookie is deleted from your device once you close your web browser.

2.2 Similar Tracking Technologies

In addition to cookies, we may use other similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Small electronic files embedded in web pages or emails that allow us to count users who have visited specific pages and gather other related website statistics.
  • Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
  • JavaScript Tags: Small pieces of code that collect information about your interactions with our website.
  • Device Fingerprinting: The collection of information about your device's configuration that can be used to uniquely identify it.

Throughout this policy, references to "cookies" include these similar tracking technologies unless otherwise specified.

3. Types of Cookies We Use

We use four main categories of cookies on our website. Each category serves a different purpose, and some are essential for the website to function properly while others help us improve your experience and our services.

3.1 Strictly Necessary (Essential) Cookies

These cookies are essential for our website to function and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, services you have asked for cannot be provided. These cookies do not store any personally identifiable information.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

These cookies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

4. Specific Cookies We Use

The table below provides details about the specific cookies used on our website, their purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how you use the website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how you use the website. Used to distinguish users within a single day. Analytics 24 hours
_gat Google Analytics Used to throttle request rate. Limits the collection of data on high-traffic websites to prevent overloading Google's servers. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. Advertising 3 months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
cookieconsent_status Costa Vida Stores your cookie consent preferences so that we do not ask for your consent on every page load. Essential 1 year
PHPSESSID Costa Vida Preserves user session state across page requests. This cookie is essential for the website to function properly. Essential Session
cart_session Costa Vida Maintains information about items you have added to your online order or cart during your browsing session. Functional Session
user_preferences Costa Vida Remembers your website preferences such as language settings, location, and dietary preferences to improve your browsing experience. Functional 6 months
_gac_UA-XXXXXXXX Google Ads Contains campaign-related information. Used to link Google Ads to Google Analytics and measure the effectiveness of advertising campaigns. Advertising 90 days
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's advertisements. Advertising 1 year
NID Google Registers a unique ID that identifies a returning user's device. The ID is used for targeted advertisements. Advertising 6 months

5. Legal Basis for Using Cookies

Costa Vida operates in the United States, and our use of cookies is governed by applicable U.S. federal and state laws, including:

  • The Federal Trade Commission (FTC) Act: We comply with FTC guidelines regarding transparent disclosure of data collection practices and consumer protection principles.
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA): For users in California, we comply with the CCPA/CPRA, which grants California residents specific rights regarding their personal information, including information collected through cookies.
  • CAN-SPAM Act: Where cookies are used in conjunction with email marketing, we comply with applicable email marketing regulations.

We use strictly necessary cookies on the basis of our legitimate interest in operating a functional website. For all other cookies, we rely on your consent, which you provide by continuing to use our website or by adjusting your cookie settings.

6. Google Analytics and Google Ads

We use Google Analytics, a web analytics service provided by Google LLC, to analyze how visitors use our website. Google Analytics uses cookies to collect information about your use of our website, which is then used to compile reports and help us improve our site.

The information generated by Google Analytics cookies about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

We have enabled IP anonymization (also known as "IP masking") in Google Analytics, which means that Google will shorten and anonymize your IP address within European Union member states and other countries of the European Economic Area before it is transmitted to Google's servers in the United States.

We also use Google Ads (formerly Google AdWords) to advertise our services online. Google Ads uses cookies, including the _gcl_au conversion cookie, to measure the effectiveness of our advertising campaigns and to display relevant advertisements to you on other websites.

7. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these third-party cookies, and they are subject to the respective third parties' own privacy and cookie policies. The third parties whose cookies we use include:

Third Party Purpose Privacy Policy
Google LLC Analytics, advertising, and functionality policies.google.com/privacy
Meta Platforms, Inc. (Facebook) Social media integration and advertising facebook.com/policy.php
Hotjar Ltd. User behavior analytics and heatmaps hotjar.com/legal/policies/privacy

8. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

8.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you choose to block cookies, please be aware that some features of our website may not function properly. Below are links to cookie management instructions for the most popular browsers:

8.2 Opt-Out Tools for Specific Services

You can also opt out of specific third-party tracking and advertising cookies using the tools provided by those third parties:

Service Opt-Out Tool
Google Analytics Google Analytics Opt-out Browser Add-on — Install this browser add-on to prevent your data from being collected by Google Analytics.
Google Ads (Personalized Advertising) Google Ad Settings — Manage or opt out of Google personalized advertising.
Facebook (Meta) Ads Facebook Ad Preferences — Manage your Facebook advertising preferences and opt out of interest-based advertising.
Network Advertising Initiative (NAI) NAI Opt-Out Tool — Opt out of interest-based advertising from NAI member companies.
Digital Advertising Alliance (DAA) DAA Opt-Out Tool — Opt out of interest-based advertising from DAA member companies.
Hotjar Hotjar Opt-Out — Prevent Hotjar from collecting data about your browsing behavior.

8.3 Mobile Device Settings

If you access our website through a mobile device, you can control interest-based advertising through your device's operating system settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking to limit ad tracking.
  • Android (Google): Go to Settings > Google > Ads to opt out of interest-based ads.

9. Impact of Disabling Cookies

While you have the right to disable or reject cookies, please be aware that doing so may affect the functionality and performance of our website. Below is a summary of the potential impacts based on which types of cookies you disable:

Cookie Type Impact if Disabled
Essential Cookies The website may not function properly. Core features such as page navigation, form submissions, online ordering, and secure areas of the website may be unavailable or unreliable.
Analytics Cookies We will not be able to track your visit or measure website performance. This will not affect your browsing experience, but it will limit our ability to improve our website based on user behavior data.
Functional Cookies Some personalization features will not be available. Your preferences (such as language settings, location, and dietary preferences) will not be remembered between visits, requiring you to re-enter them each time.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently as the system will not be able to optimize ad delivery based on your browsing behavior.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding personal information collected about you, including through cookies. These rights include:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected, the sources from which we collected it, the purposes for collection, and the third parties with whom we share it.
  • Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information with third parties. We do not sell personal information collected through cookies in exchange for monetary compensation; however, sharing data with advertising partners for targeted advertising may constitute "sharing" under the CPRA.
  • Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

11. Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites you visit to indicate that you do not want your online activities tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and we do not currently alter our data collection and use practices in response to DNT signals. However, you can use the opt-out tools described in Section 8 to limit tracking.

12. Data Retention

The duration for which cookies remain on your device varies depending on the type of cookie. Session cookies are deleted when you close your browser, while persistent cookies remain on your device for the duration specified in each cookie (as outlined in the cookie table in Section 4). You can delete cookies at any time through your browser settings.

Data collected through cookies and processed by us is retained only for as long as necessary to fulfill the purposes for which it was collected, and in accordance with applicable laws and regulations.

13. Updates to This Cookie Policy

We reserve the right to update or change this Cookie Policy at any time. Any changes will be effective immediately upon posting the updated Cookie Policy on our website, with the "Last Updated" date at the top of this page reflecting the date of the most recent revision. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.

If we make material changes to this Cookie Policy, we may notify you through a notice on our website homepage or by other means, as appropriate.

14. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us using the following details:

Costa Vida — Cookie Policy Inquiries

We aim to respond to all inquiries within 30 days of receipt. For requests related to your California privacy rights under the CCPA/CPRA, we will respond within 45 days as required by law, with the possibility of a 45-day extension if reasonably necessary.